Manufacturer News

Maserati Testing First 100% Electric Powertrain

It was only a few months ago that the Italian Luxury Manufacturer Maserati announced its plans to enter the world of electric and hybrid cars to cut down their dependence on gasoline.

Following that announcement comes Maserati now testing its first 100% electric powertrain as it implements its plans to test the new full-electric propulsion systems which will equip the brand’s future models.

The new innovation lab in Modena, Italy is home to some experimental vehicles that have been built and equipped with the new innovative powertrain, 100% electric with 100% Maserati technology.

In an interesting twist, Maserati has also developed a distinctive signature sound to characterize the electric engine, being produced during this experimental phase.

The next full-electric models will have a rare moniker sound, already a rare attribute of all Maserati cars equipped with traditional combustion engines. Not only will Maserati customers benefit from 100% electric propulsion vehicles that will combine driving pleasure, comfort and performance, they will also share in the advantage of an automobile with a unique and unmistakable sound.

Data is being acquired with tests being held on both road and track in various conditions. Important information will be acquired for the development and definition of the new electric powertrains, which will be used for future models in the Maserati range.

The new Maserati GranTurismo and GranCabrio will be the automaker’s first cars to adopt 100% electric solutions and will be built at the Turin production hub.

With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been an automotive industry benchmark. They continue the tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety.

Maserati continues to generate a complete range of unique cars with an amazing personality, immediately recognizable anywhere. Now with an eye towards making improvements to their carbon footprint, Maserati is striving to become a greener Luxury Manufacturer now and for the future.