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Maserati History

Maserati's Legacy of Performance & Beauty

The Jim Ellis Maserati team is excited to help drivers from Atlanta, Sandy Springs, Alpharetta, Marietta and Roswell learn more about the venerated history of the Maserati brand. Insight into Maserati's rich history doesn't just reveal why their fleet of luxury performance automobiles are some of the highest regarded among critics and drivers alike, but gives our new Maserati and service clients new appreciation for the craftsmanship and ingenuity that's so deeply engrained in each vehicle we sell.

Maserati was born in Bologna, Italy in 1914 when the brothers Alfieri, Ettore, Ernesto and Bindo Maserati sought to take their racing expertise and apply it under the hood of a sedan. The car was an immediate success, confirmation that the instinct of the Maserati brothers was as strong as the attraction of the world's fastest car to date. Maserati's first productions were so successful, they encouraged the best known celebrities of the time to get in line for one. Royalty, heads of state, actors, industrialists, sportsmen, they all bought the new car, which was simply called the Quattroporte: the four-door.

Today, Maserati is truly a global brand operating in over seventy markets. Maserati engineers have succeeded in instilling their performance automobiles with  heritage and innovation, past and future, memory and vision. While the heart of the Maserati brand may be rooted in its Italian heritage, its eyes are firmly focused on the future.

The team here at Jim Ellis Maserati is proud to carry on the tradition set forth by the Maserati brothers many years ago. It's our appreciation for their legacy and the pride we take in serving the Atlanta community that's helped to make us Georgia's number one Maserati dealership. Visit us today or contact us with any questions.

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